Home & handmade

Southwestern-style rugs and kilims: how to tell what you are buying, and how to care for it

Home & handmade · Published 2026-10-22

Close-up of a hand-woven rug with a deep red ground and stepped black, white and grey zigzag bands
Detail of an early Ganado-style rug, a Navajo (Diné) weaving style named after Ganado, Arizona: flat-woven, the pattern built from the weft. Photo: Thad Zajdowicz (Flickr), CC0.

Bold geometric rugs in red, cream, black and indigo suit almost any room, from a rented flat to a cabin. Under the label "Southwestern" or "tribal", though, shops sell very different things: hand-woven kilims from Turkey, Iran or Central Asia, Native American weavings, Mexican Zapotec rugs and machine-made prints. Knowing which is which helps you pay a fair price and care for the rug properly.

Flatweave versus pile

Rugs are made in two broad ways:

The rugs people usually mean by "Southwestern style" are flatweaves. They are easier to move, roll and clean than pile rugs, and they suit busy rooms and rented homes well.

The main families

NameWhat it usually meansTypical look
KilimFlatwoven rugs from a wide region including Turkey, the Caucasus, Iran, Afghanistan and Central AsiaGeometric motifs, diamonds and stepped shapes; often small slits where two colours meet
Navajo (Diné) weavingHand-woven textiles made by Navajo weavers in the American SouthwestBold geometry, terraced shapes, natural and dyed wool colours
Zapotec rugFlatwoven wool rugs made in Oaxaca, Mexico, especially around Teotitlán del ValleGeometric patterns, often with natural dyes
DhurrieFlatwoven cotton or wool rugs from IndiaStripes and simple geometrics; thick and sturdy
"Southwestern" or "Aztec" printA style label, usually on machine-made rugsSimilar motifs, printed or power-loomed

Names describe tradition and origin, not quality. There are excellent and poor rugs in every group.

How to tell hand-woven from machine-made

"Native-made" claims and the law

In the United States, the Indian Arts and Crafts Act of 1990 is a truth-in-advertising law: it is illegal to offer or sell an art or craft product in a way that falsely suggests it was made by an American Indian or by members of a particular tribe. "Navajo style" or "Southwestern" on a label is therefore not a claim of Native origin. If a seller says a rug is a Navajo weaving, ask who made it and how they know; reputable dealers and trading posts can usually say. The U.S. Department of the Interior's Indian Arts and Crafts Board, which administers the law, accepts complaints about possible misrepresentation.

Many Native weavers and cooperatives sell directly, and buying from them, or from galleries that name the weaver, is the surest way to know where your money goes.

Buying secondhand

Thrift stores, estate sales and flea markets are good places to find flatweaves. Check:

For more on inspecting used finds, see the guide to buying vintage and secondhand.

Everyday care

Spills and cleaning

  1. Act quickly. Blot, do not rub, with a clean white cloth or paper towels, working from the outside of the spill inwards.
  2. For water-based spills, blot with a little cool water, then blot dry. Avoid soaking the rug.
  3. Test any cleaning product on a hidden corner first; many dyes in older or naturally dyed rugs are not colourfast.
  4. Dry the area flat with good airflow, and raise it on something so air can reach the back.

For a full clean, especially of an older, valuable or hand-woven rug, use a cleaner who specialises in hand-woven rugs. Home carpet shampooers and steam cleaners can make dyes run and shrink wool unevenly.

Storing a rug

Clean the rug and make sure it is completely dry. Roll it, never fold it, with the face inwards, around a tube if you have one. Wrap it in breathable cotton fabric or paper rather than sealed plastic, which traps moisture. Store it off the floor in a dry place, and check it for moths a couple of times a year. Freezing small textiles in a sealed bag for several days is a common way to deal with suspected moth larvae; see cleaning and mending secondhand textiles.

Styling a bold rug